How Millennials are Revamping the RV Industry
Recreational vehicle ownership has been a longtime characteristic of retirees touring the country and enjoying the finer things in life. This isn't the case anymore; now more and more millennials are being drawn to the idea that RV living could be right for them. They are single- handedly revamping the RV industry as we know it and RV manufacturers today are now designing their price points, and their trailer sizes, with the millennial in mind.
For $7,000 to $10,000, starter RVs can give campers a bed, small toilet, and a small kitchen on board--the bare necessities. As you add on more and more luxuries, such as standing showers and solar panels, that’s when things naturally start to get more expensive. Some RVs and trailers are now even coming equipped with their own personal WiFi, which younger campers have shockingly valued almost as important as toilet paper. It’s only natural that most working class citizens would still need some sort of tether to the technological world, especially since about 50% of Americans today do their work remotely. Now RV manufacturers are making it easier than ever to bring the office on the road with you, while providing a cozy space to enjoy at the same.
When the tiny home craze first hit, it seemed like everyone wanted a piece of the action, and who could blame them? Tiny homes are completely customizable and pretty cost effective. It comes as no surprise that millennials then began to see Airstream trailers as the same type of opportunity. While an Airstream may not be as cost effective, more and more young people are finding used Airstreams and completely gutting them to start over from scratch. This do-it-yourself experience provides an outlet for creativity, while giving younger generations a place of their own in the RV industry. Click on photo to enlarge.
So what led to this millennial RV buying craze? It seems as though millennials are unlike their predecessors in the way that they don’t want to spend their hard earned money on fancy clothes and nice watches; instead they wish to spend their earnings on experiences. RVing is perfect for these individuals because it allows them to experience freedom in the way they choose to travel, while experiencing the little luxuries of home. RVs today have targeted the millennial demographic and have worked hard to cater to the needs of the modern day 20-30 year olds. They’ve done this by providing the “glamping” experience that is sought after by millennials. Bathrooms, showers, and flat screen TVs are all luxuries that RV manufacturers are now considering standard.
The RV industry expects to see 10 million recreational vehicles on the road this year, driven in part by millennial owners. While retirees still make up the majority of the RV population, millennials are not too far behind. As John Muir said, “Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home.” Though it seems this is something baby boomers seem to have known for a while, the millennials are now catching wind of this feeling and spreading the trend like wildfire.
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